How Do 88 Eye Surgery Calls And Form Submissions from SEO For Your Practice Every 90 Days Sound To You?
(Coming from Search Engines and people typing your procedures)
At $5,000 per procedure, if 1/3 of these quality leads became patients, you'd add $150,000 to your practice every 90 days from SEO.
Ophthalmology clinics in the US looking to generate more patients, implement SEO, and most specifically, Local SEO strategies, as one of their leading patient generation strategies.
The reason why is because it creates more visibility, trust, and a direct way to find the procedures they're actively looking for.
There are two ways to attract patients with SEO:
Google Business Profiles results are the ones you see with the reviews, adress, phone, and links to the website.
Organic results are the ones with a URL, a title, and a description (usually below the Google Business Profile results).
Imagine you're doing an eye exam on a patient, you the patient place their chin on your slit-lamp microscope to understand and make sure you find what's the problem and find the best treatment for them.
Technical SEO is the same. Using tools like Ahrefs, Screaming Frog, and Google Search Console, we perform an analysis of your website to make sure things aren't broken or preventing your website from ranking better.
Technical SEO is all about the website's backend, coding, and performance.
Some examples are:
Onsite SEO has to do with what you can see. We can call it "content for Search Engines" instead of "content for humans."
The reality is that Google cannot read English. It can associate terms with each other (lemon and fruit), but it cannot distinguish between "this is a good lemon" and "it is a good lemon." The user will notice, but Google won't.
That means, in addition, to optimize for humans, you also need to optimize your content for Google. Some of the most common elements of on-site optimization are:
While User experience can be an independent element of your website, it's integrated with the overall SEO strategy. If you send a lot of traffic to your website but then the visitor has a bad experience, then it will leave your site, and SEO won't be very useful.
User experience can be summarized by the strategies to make sure the visitor can find what they're looking for fast and easily, and have an experience of "trust" based on how your website looks. It's tied to design. Some elements are:
Offsite SEO is also called Link Building or Backlink creation. Is the process of building mentions of your business on another website with a clickable element that when clicked, points to your website. For example "contact us" is a link that points to our contact page, but if it is on another website, it'll be a backlink.
Google measures the popularity of a website based on how many of these mentions a website has. Generally speaking, the more links from sites, the better, but not all backlinks are equal.
Here are some common backlink types:
Common Metrics you want to look into when looking at backlinks:
Like every other SEO element, we could write a book about content marketing, but we want to keep it simple for you. When it comes to content marketing for Ophthalmology practices, there are 2 types of content
"We offer great customer service" doesn't cut it anymore because everyone says the same.
The purpose of this content is to be "top of mind" for people searching for relevant terms to your solutions, but at the same time, it helps build silos or clusters (as mentioned before on this page), which help you rank easier.
Your Google Business Profile (formerly known as Google My Business) is a key element of your SEO strategy. Some practices can have 60%+ of their patients coming from their Google Business Profile.
To optimize GBP, you need to:
I hope I was able to help you understand what it takes to optimize your Ophthalmology website for SEO.
There's a lot more that goes into it, but these are the fundamental elements you need to be aware of.
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* Depending on your circumstances we may be able to work in an area, which includes more than one city for the same pricing. NOTE: We only work with one MSP per location.