Ophthalmology SEO Services That Attract High Quality Patients

Jesus Meca - Founder & CEO
I Want To Know MoreOphthalmology SEO

How Do 88 Eye Surgery Calls And Form Submissions from SEO For Your Practice Every 90 Days Sound To You?

(Coming from Search Engines and people typing your procedures)

ophthalmology organic seo leads

At $5,000 per procedure, if 1/3 of these quality leads became patients, you'd add $150,000 to your practice every 90 days from SEO.

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Is SEO for Ophthalmology Practices Important?

Absolutely, 

Ophthalmology clinics in the US looking to generate more patients, implement SEO, and most specifically, Local SEO strategies, as one of their leading patient generation strategies.

The reason why is because it creates more visibility, trust, and a direct way to find the procedures they're actively looking for.

There are two ways to attract patients with SEO:

  • With your Google Business Profile.
  • With Organic SEO

Google Business Profiles results are the ones you see with the reviews, adress, phone, and links to the website.

Google Business Profile Ophthalmology results

Organic results are the ones with a URL, a title, and a description (usually below the Google Business Profile results).

Organic SEO results ophthalmology clinics

Want to see our SEO process for Ophthalmology Practices?

Visibility improvements of Ophthalmology Marketing

Technical SEO

Imagine you're doing an eye exam on a patient, you the patient place their chin on your slit-lamp microscope to understand and make sure you find what's the problem and find the best treatment for them.  

Technical SEO is the same. Using tools like Ahrefs, Screaming Frog, and Google Search Console, we perform an analysis of your website to make sure things aren't broken or preventing your website from ranking better.

Technical SEO is all about the website's backend, coding, and performance.

Some examples are:

  • Site speed: If your website is too slow, your visitors will have a bad experience and bounce back to find a competitor that has a website that loads fast. 
  • Broken Links: If someone clicks anywhere on your website and lands on a page that doesn't exist or is broken, they'll have a bad user experience and be confused. Google will do the same, making your website receive less traffic.
  • robots.txt, sitemap.xml, and other files: These are important files on your website that Google uses to crawl and determine what's important to visit and therefore rank.
  • Duplication: If you have duplicate elements on your website (content, titles, descriptions, etc) that could lead to low rankings. If you have multiple titles that are the same, Google won't know what to rank. --> This seems to be on the content side, but it's usually looked at on the technical side.
  • Bad pages: If you have low-value pages with little content or pagination (example: yourwebite.com/category/page21), that will affect your website negatively

On-site SEO:

Onsite SEO has to do with what you can see. We can call it "content for Search Engines" instead of "content for humans."

The reality is that Google cannot read English. It can associate terms with each other (lemon and fruit), but it cannot distinguish between "this is a good lemon" and "it is a good lemon." The user will notice, but Google won't.

That means, in addition, to optimize for humans, you also need to optimize your content for Google. Some of the most common elements of on-site optimization are:

  • Silos or Clusters: In order to rank for specific search terms, you need to write more than one piece of content. That creates a "cluster" of content for the same topic. When Google crawls your website, it recognizes the cluster and understands there's a section for it, therefore, it gives you positive ranking factors. 
  • Content Optimization: This is the optimization for Google bots and crawlers. If your website is not optimized by mentioning "Managed IT + your city" on your Title, headers, content, image tags, etc, in a specific way, Google won't find the content optimized.
  • Internal Linking: This helps crawlers understand the connection between your pages and blogs and improves your silos or clusters. It also improves the user experience.

UX (User Experience)

While User experience can be an independent element of your website, it's integrated with the overall SEO strategy. If you send a lot of traffic to your website but then the visitor has a bad experience, then it will leave your site, and SEO won't be very useful.

User experience can be summarized by the strategies to make sure the visitor can find what they're looking for fast and easily, and have an experience of "trust" based on how your website looks. It's tied to design. Some elements are:

  • Simple menu.
  • Make sure it's easy to contact you (phone number and contact forms).
  • Fast-loading website (this also pertains to technical SEO).
  • A small amount of pop-ups and chat messages and no shiny or moving parts to remove distractions.

Off-site SEO

Offsite SEO is also called Link Building or Backlink creation. Is the process of building mentions of your business on another website with a clickable element that when clicked, points to your website. For example "contact us" is a link that points to our contact page, but if it is on another website, it'll be a backlink.

Why are Backlinks important?

Google measures the popularity of a website based on how many of these mentions a website has. Generally speaking, the more links from sites, the better, but not all backlinks are equal.

Here are some common backlink types:

  • Citations or directory listings: These are added to well-known directories like Yelp, Foursquare, Yellow Pages, etc. They help with your business localization and building a "digital" presence.
  • Media: These will be added to online newspapers and publications. They usually have authority in the eyes of Google because they've been around for a while.
  • Guest Posts: These are links to articles written by your company or us, on other websites that have relevant content and traffic to your website.
  • Link Insertions: These are links placed in existing articles with content relevant to your website.

Common Metrics you want to look into when looking at backlinks:

  • Website Authority: This is how powerful a website is. It's usually a combination of how many backlinks the website already has. They have a grade from 0 to 100, with 100 being the highest. Common metrics used to evaluate Authority are:
    • DA = Domain Authority by Moz
    • DR = Domain Rating by Ahrefs
    • AS = Authority Score by SEMRush
  • Website Traffic: How much traffic does the website have? A study by Ahrefs determined that 90.63% of content doesn't receive traffic. That means if a website gets traffic, it's in the top 9.37% of websites that do. You want websites with at least 1,000 visitors per month.
  • Website Traffic Location: The majority of the traffic coming to the websites that have a backlink to your website should be from the same country where your business is located.
  • Website Traffic Trend: The traffic of the websites that have links to your website should be either flat or growing. Declining traffic could mean the website has been penalized, and you don't want backlinks from penalized websites.

Content Marketing

Like every other SEO element, we could write a book about content marketing, but we want to keep it simple for you. When it comes to content marketing for Ophthalmology practices, there are 2 types of content

  • Copywriting: This has to do with how you write the content on your website. The message you show to your visitors is important as well as the way you explain the value your practice offers. This is usually directed to your home page and service pages. 

"We offer great customer service" doesn't cut it anymore because everyone says the same.

  • Cornerstone content: Those are usually your service page or your customer problems type of content. It's content that is close to the final steps or the purchasing stages. "Lasik Los Angeles" or "How do I know if I need Lasik?" are two examples.
  • Supportive content: This is content that supports your cornerstone content and are the blog posts of your website. It's usually focused on finding information and not on "becoming a patient." An example could be: "What's the difference between Lasik and PRK?". 

The purpose of this content is to be "top of mind" for people searching for relevant terms to your solutions, but at the same time, it helps build silos or clusters (as mentioned before on this page), which help you rank easier.

GBP (former GMB) marketing.

Your Google Business Profile (formerly known as Google My Business) is a key element of your SEO strategy. Some practices can have 60%+ of their patients coming from their Google Business Profile.

To optimize GBP, you need to:

  • Optimize your GBP: categories, sections, pictures, sections, updates, Q&As, Category pages, and descriptions.
  • Add a Landing page for each GBP you have. That includes but isn't limited to including an embedded GBP map, adding schema markup, and doing on-site optimization on these landing pages.
  • Citations: These are the most common web directories like Apple Maps, yelp, Yellow Pages, and any Ophthalmology industry-specific ones. The important part is to get your Company name, address, and phone number being the same.
  • GBP updates: This is updating and posting updates on your GBP with content that helps you rank for your most valuable searches (Lasik, Lasik surgery, etc).
  • GBP optimizations: Creating RSS feeds, Google Site clusters, Video Silos, and Driving directions are some other advanced techniques we use to get your practice to the top of the results.

I hope I was able to help you understand what it takes to optimize your Ophthalmology website for SEO.

There's a lot more that goes into it, but these are the fundamental elements you need to be aware of.

Google Business Profile Results

Click on the images to see them in full size

110 Extra calls (900% increase)

758 Interactions (203% increase)

Whant Results Like These?

LASIK Miami
LASIK Portland
LASIK Chicago
LASIK San
LASIK Brooklyn

What Are Others Saying?

Click on the images to see them in full size

Now, Imagine...

  • Growing your ophthalmology practice month after month, no matter if you're just opening or if you've been practicing for a long time.
  • Helping people with life-changing procedures (do you remember the first time a patient hugged you filled with joy and happiness?).
  • Buying the best technology possible and the best laser machines because your clinic is thriving.
  • Building raving fans and receiving countless amazing reviews that make you proud of running your practice.
  • Living a fulfilling life where you wake up excited to go to work.

If this seems to be close to what you're looking for...

Click the button below and discover how you can start

Bundles

Simple and clear pricing. No gimmicks. These are pricing examples you should expect after we get your MSP results.

SEO PER LOCATION *

Everything you need to rank better on Google
✓ Technical SEO
✓ On-site SEO
✓ Content Analysis
✓ Content Creation
✓ GMB Management & optimization
✓ Conversion Optimization
✓ Link Building
Google Adwords Management
Google Adwords Testing
Google Ads Retargeting
Facebook Ads Retargeting
Linkedin Management
Facebook Management
Reputation Management Management
starting at
$1,500
monthly

SEO + PPC / LOCATION *

Using all the power of Search
✓ Technical SEO
✓ On-site SEO
✓ Content Analysis
✓ Content Creation
✓ GMB Management & optimization
✓ Conversion Optimization
✓ Google Adwords Setup 
✓ Google Adwords Management
✓ Google Adwords Testing
✓ Google Ads Retargeting
✓ Facebook Ads Retargeting
Linkedin Management
Facebook Management
Reputation Management Management
starting at
$3,500
monthly

(Ad budget not included). Includes retargeting.

FULL MANAGEMENT *

Full DFY Marketing management
✓ Technical SEO
✓ On-site SEO
✓ Content Analysis
✓ Content Creation
✓ GMB Management & optimization
✓ Conversion Optimization
✓ Google Adwords Setup 
✓ Google Adwords Management
✓ Google Adwords Testing
✓ Google Ads Retargeting
✓ Facebook Ads Retargeting
✓ Linkedin Management
✓ Facebook Management
✓ Reputation Management Management
starting at
$7,500
monthly

(Ad budget not included). Includes retargeting.

* Depending on your circumstances we may be able to work in an area, which includes more than one city for the same pricing. NOTE: We only work with one MSP per location.

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