Our Simple, Yet Difficult Process

How can this be simple and difficult? Simple (no pun intended), we explain the process as simply as possible, but there's a lot of hard work and technical involvement that goes behind the scenes.

Jesus Meca - Founder & CEO
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First Pillar: Eliminate The Fluff

Let's start with a quick concept about our modus operandi (which is a fancy way of saying how we work):

We don't complicate things or do things that won't move the needle for your Ophthalmology practice.

If you've done, you've heard of, or you want to:

  • Post random articles and blog posts on a weekly basis on your website.
  • Create Social Media Posts on Facebook and Linkedin.
  • Have complex Marketing strategies.
  • Receive complicated reports.

We will charge you $4,000/mo for 4 blog posts, $4,000/mo for a weekly post on Social media, and build complicated reports... It's such a waste of time, that we'll need to get compensated with at least $8,000/mo for the trouble...

These are a waste of time

I know I started a bit strong and direct, but there's no time to waste in order to grow your practice, and some of these have their time but not as a starting point... now that we have that out of the way...

Inbound Strategy #1: SEO

In order to build a strong SEO foundation and get the best rankings and the fastest possible, you need to focus on the 80-20 rule. 20% of the efforts are going to give you 80% of the results, and until you start getting these 80% results (which by themselves will help you grow your practice dramatically), you shouldn't focus on the other efforts that are the "fine tunning stage". Here they are:

Landing Page Building:

The traffic with the highest probability to convert on your website are your city + service pages, these are pages targeting the following searches:

  • Lasik.
  • Cataracts.
  • ICL.
  • PRK.
  • SMILE.
  • RLE.

If you don't offer some of these procedures or offer additional ones, that's fine, but you need to build very good and high-converting pages that target these searches. 

If you have more than one office, then you need to build one of these for each office.

We'll also need to build the right website architecture to make sure they are crawled, and they rank in Google.

Each of these landing pages needs to have a specific format (more of that in the Conversion part of the strategies).

This includes but is not limited to:

  • On-site optimization.
  • Advanced schema markup.
  • Media optimization.
  • Internal link building.
  • Web architecture.

Landing Page Optimization:

After these landing pages are built, there's a need to improve them on a monthly basis to make sure we keep fine-tuning them over time, and we're on top of it. That would be adding additional items like FAQ sections, modifying the content, keywords and semantic terms, and some other things.

Link Building:

Links are the fuel of your SEO. They are mentions from other websites that have a link to some of your landing pages. That powers them up and helps your overall website to rank higher in Search Engines. The steps we take for building links are, but not limit:

- Research competitor links.
- Do anchor text analysis.
- Researching websites to create links on.
- Gathering their links.
- Finding webmaster emails.
- Pitch webmaster's ideas about articles.
- Negotiate fees.
- Add the links to these websites.
- Keep track and create reports for live links.

What else we do?

A lot of other things like technical analysis, citation building, competitor analysis, CTR optimization, and more, but the first three are where you need 80% of the effort to get results with SEO.

Inbound Strategy #2: Ads

Google Ads can be very lucrative, but you need to treat these leads like gold. Your front office needs to call them right after they submit a form or answer the phone and be on top of it (I'd say the same applies for every lead, but even more with Ads leads).

You can get high-quality leads for some procedures for less than $100.

That is a visitor who fills out a form, is "qualified," and meets the requirements you need to work with them.

That is a very profitable Ophthalmology clinic.

To get these results, we do:

- Keyword Research.
- Campaign Creation.
- Ads Optimization.
- Ads Management.
- Negative keywords monthly filtering.
- Budget modification.
- Click Through Rate Optimization.
- Landing page optimization.
- Tracking implementation.
- Consistent communication about lead quality and tweaking accordingly.
- Reporting

Inbound Strategy #3: Conversions

We provide great patient care.

This is one of the worst and most abused statements any practice (and any business, really) uses to "Show value". Relying on your great patient service to differentiate yourself from the sea of Ophthalmology clinics that pop up every day is like going to a dealership and hearing the salesperson saying:

"We're great because our cars have engines".

Maybe in the 2,000's this was great but not in this day and age.

You need to step up your game and start doing 21st-century Conversion Rate optimization.

These are some things we help with and you should be doing:

Intro Video

If you want to stand out, you need to create an intro video that builds trust and connection with the visitor. Like the one you hopefully saw on the homepage.

If you've been in business for a while, you already understand your patient's problems, and your website visitors have the same problems, so show them you understand their problems and how you can help.

If you don't want to create an intro video, that's fine, but it'll help.

Build Your Ophthalmology Practice Uniqueness

In order to build a message that is different you need to dig a bit about who you are and how you communicate. Yes, I know this about inbound marketing and not about personal growth, but we need to discover how you're different.

Maybe you're a polished person, maybe you're more relaxed, maybe you're more technically focused, or maybe you're a patient care freak. Whatever you and your practice "look like" is something you need to show.

Conversion Rate Optimization With An Amazing Website.

Over time we can tweak your message, and the words written on your website to make it stand out. Use proven converting pages to increase the probability of someone submitting a form, calling, or creating an appointment.

However, you need to have an amazing website. You won't believe how many times a patient will choose one practice instead of another one based on how the website looks like and how easy it is to navigate it.

You may think, really? Does it make that much impact?

Your website is a reflection of your practice. The easier, simpler, better looking, and easier to navigate, the closer the visitor of your website will think the experience with their procedure will be.

This is subconscious.

If you don't pay great attention to the first impression a potential patient has about your clinic, you're not treating your practice seriously.

And the first impression happens when interacting with your website.

Other ways we can improve conversion is by filtering robocalls, sales calls, spam, and things that are annoying and waste your team's time.

Inbound Strategy #4: Google Business Profile

The better your office location, the more you're going to get from your Google Business Profile when optimizing it correctly. 

Why?

Because Google Business Profiles rankings are geo-targeted, you won't be able to rank in Google if you're too far from the locations where people search for eye surgery services.

Google Business Profile Optimization

To get your Google business profile ranking in the top 3 we need to:

- Optimize the listing itself, including the name.
- Optimize your landing pages (Your Google Business Profile is directly linked to your website optimization).
- Optimize your Google Site (that's different than your website).
- Update your profile (with post updates).
- Build citations (with correct NAP).
- Some secret sauce (some strategies are better to explain "live").

Inbound Strategy #5: Automation

A customer fills up a form on your website. What happens next?

You or someone in your team receives an email. If you're a bit more advanced, that would go to your CRM. And then what happens?

Automation should look like this:

- Your website chat should connect with your CRM.
- Your Form should connect to your CRM.
- Your phone number should connect to your CRM.
- Your email should connect to your CRM.
- You should offer a calendar appointment to someone who fills up your form (or offer it directly on your website).
- You should have automation for calendar confirmations.
- Your CRM should be able to tag where the lead came from (Organic, paid, direct, referral).
- Your CRM should be automatically updated based on what actions users do.
- You should automate Google Business Profile reviews also synced with your CRM.
- Your team should receive notifications every time a new lead gets into your CRM

And more...

Automation not only saves time but also minimizes human error.

These are the 5 pillars to use to grow your practice successfully.

What is the next step?

Get in touch to see if we may be able to help you grow your practice.

Start Here

The Difference Between Inbound Marketing And Complex Marketing

Complex Marketing

Inbound Marketing

INTERRUPT PEOPLE
CREATE SOMETHING TO CATCH THEIR ATTENTION
TRY TO CONVINCE THEM TO GIVE YOU THEIR PHONE
OFFER DISCOUNTS TO TRY MAKE THEM SHOW UP
LOTS OF TIRE KICKERS
80% NO SHOW RATE
GET SOME OK PATIENTS
PEOPLE SEARCH FOR YOUR PRACTICE
BOOK AN APPOINTMENT
90% SHOW RATE
LOTS OF GREAT PATIENTS
GREAT CLINIC
Start Here

Bundles

Simple and clear pricing. No gimmicks. These are pricing examples you should expect after we get your MSP results.

SEO PER LOCATION *

Everything you need to rank better on Google
✓ Technical SEO
✓ On-site SEO
✓ Content Analysis
✓ Content Creation
✓ GMB Management & optimization
✓ Conversion Optimization
✓ Link Building
Google Adwords Management
Google Adwords Testing
Google Ads Retargeting
Facebook Ads Retargeting
Linkedin Management
Facebook Management
Reputation Management Management
starting at
$1,500
monthly

SEO + PPC / LOCATION *

Using all the power of Search
✓ Technical SEO
✓ On-site SEO
✓ Content Analysis
✓ Content Creation
✓ GMB Management & optimization
✓ Conversion Optimization
✓ Google Adwords Setup 
✓ Google Adwords Management
✓ Google Adwords Testing
✓ Google Ads Retargeting
✓ Facebook Ads Retargeting
Linkedin Management
Facebook Management
Reputation Management Management
starting at
$3,500
monthly

(Ad budget not included). Includes retargeting.

FULL MANAGEMENT *

Full DFY Marketing management
✓ Technical SEO
✓ On-site SEO
✓ Content Analysis
✓ Content Creation
✓ GMB Management & optimization
✓ Conversion Optimization
✓ Google Adwords Setup 
✓ Google Adwords Management
✓ Google Adwords Testing
✓ Google Ads Retargeting
✓ Facebook Ads Retargeting
✓ Linkedin Management
✓ Facebook Management
✓ Reputation Management Management
starting at
$7,500
monthly

(Ad budget not included). Includes retargeting.

* Depending on your circumstances we may be able to work in an area, which includes more than one city for the same pricing. NOTE: We only work with one MSP per location.

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